Description: Brand safety tech firms falsely claimed use of AI, blocking ads using simple keyword lists.
Entities
View all entitiesIncident Stats
Incident ID
136
Report Count
1
Incident Date
2020-12-06
Editors
Sean McGregor, Khoa Lam
Applied Taxonomies
CSETv1 Taxonomy Classifications
Taxonomy DetailsIncident Number
The number of the incident in the AI Incident Database.
136
Special Interest Intangible Harm
An assessment of whether a special interest intangible harm occurred. This assessment does not consider the context of the intangible harm, if an AI was involved, or if there is characterizable class or subgroup of harmed entities. It is also not assessing if an intangible harm occurred. It is only asking if a special interest intangible harm occurred.
no
Date of Incident Year
The year in which the incident occurred. If there are multiple harms or occurrences of the incident, list the earliest. If a precise date is unavailable, but the available sources provide a basis for estimating the year, estimate. Otherwise, leave blank.
Enter in the format of YYYY
2020
Date of Incident Month
The month in which the incident occurred. If there are multiple harms or occurrences of the incident, list the earliest. If a precise date is unavailable, but the available sources provide a basis for estimating the month, estimate. Otherwise, leave blank.
Enter in the format of MM
Estimated Date
“Yes” if the data was estimated. “No” otherwise.
Yes
Multiple AI Interaction
“Yes” if two or more independently operating AI systems were involved. “No” otherwise.
no
CSETv1_Annotator-1 Taxonomy Classifications
Taxonomy DetailsIncident Number
The number of the incident in the AI Incident Database.
136
Special Interest Intangible Harm
An assessment of whether a special interest intangible harm occurred. This assessment does not consider the context of the intangible harm, if an AI was involved, or if there is characterizable class or subgroup of harmed entities. It is also not assessing if an intangible harm occurred. It is only asking if a special interest intangible harm occurred.
no
Date of Incident Year
The year in which the incident occurred. If there are multiple harms or occurrences of the incident, list the earliest. If a precise date is unavailable, but the available sources provide a basis for estimating the year, estimate. Otherwise, leave blank.
Enter in the format of YYYY
2020
Date of Incident Month
The month in which the incident occurred. If there are multiple harms or occurrences of the incident, list the earliest. If a precise date is unavailable, but the available sources provide a basis for estimating the month, estimate. Otherwise, leave blank.
Enter in the format of MM
12
Estimated Date
“Yes” if the data was estimated. “No” otherwise.
No
Multiple AI Interaction
“Yes” if two or more independently operating AI systems were involved. “No” otherwise.
no
CSETv1_Annotator-3 Taxonomy Classifications
Taxonomy DetailsIncident Number
The number of the incident in the AI Incident Database.
136
Special Interest Intangible Harm
An assessment of whether a special interest intangible harm occurred. This assessment does not consider the context of the intangible harm, if an AI was involved, or if there is characterizable class or subgroup of harmed entities. It is also not assessing if an intangible harm occurred. It is only asking if a special interest intangible harm occurred.
no
Date of Incident Year
The year in which the incident occurred. If there are multiple harms or occurrences of the incident, list the earliest. If a precise date is unavailable, but the available sources provide a basis for estimating the year, estimate. Otherwise, leave blank.
Enter in the format of YYYY
2020
Date of Incident Month
The month in which the incident occurred. If there are multiple harms or occurrences of the incident, list the earliest. If a precise date is unavailable, but the available sources provide a basis for estimating the month, estimate. Otherwise, leave blank.
Enter in the format of MM
Estimated Date
“Yes” if the data was estimated. “No” otherwise.
Yes
Multiple AI Interaction
“Yes” if two or more independently operating AI systems were involved. “No” otherwise.
no
Incident Reports
Reports Timeline
forbes.com · 2020
- View the original report at its source
- View the report at the Internet Archive
We’ve known for a long time that brand safety detection technologies were blunt instruments [1], [2], [3], [4], [5]. Despite their claims of advanced AI (artificial intelligence) and ML (machine learning) in their sales materials, it was pa…
Variants
A "variant" is an incident that shares the same causative factors, produces similar harms, and involves the same intelligent systems as a known AI incident. Rather than index variants as entirely separate incidents, we list variations of incidents under the first similar incident submitted to the database. Unlike other submission types to the incident database, variants are not required to have reporting in evidence external to the Incident Database. Learn more from the research paper.
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